Liga.net’s analysis follows Gemini, a Ukrainian roaster operating since 1996, to trace how the country moved from mainly instant coffee to a broader specialty market. In the 1990s professional espresso equipment cost over $2,500; Gemini introduced chalda (7 g pre-measured portions) and lower-cost chalda machines (initially $200–$300, later $50–$100) to simplify and lower the barrier to natural coffee.

Gemini used public tastings to convert consumers who previously asked “why pay more?” Those events, alongside a 2010s boom and Kyiv coffee festivals that drew large crowds, helped consumers learn to judge origin, roast and preparation. Today Liga.net reports the market is consolidating: fewer outlets but higher quality, growing home machine demand, and specialty coffee moving into mainstream retail and cafés. Gemini now provides a package of coffee, equipment, barista training and technical service to meet that demand.