Elina Svitolina visited the new Mercedes‑Benz dealer centre run by UkrAVTO in Kyiv, which was developed to the company’s MAR20X global retail concept. Her tour and accompanying photos highlight the showroom’s open architecture, natural lighting, large digital screens and on‑site interactive configurators that let customers customise colours, interiors and equipment on the spot. The S‑Class was singled out during the visit.
The centre houses an AMG Performance area emphasizing sportier models and a separate Mercedes‑Maybach zone focused on restrained luxury and privacy; Svitolina’s photoreportage moved through these distinct atmospheres. The visit underlined how the dealer stages the brand through architecture, display and targeted zones.
Behind the scenes, the facility includes more than 2,800 m² of service and pre‑delivery space, a dedicated service lobby and a 360° automated vehicle photo system used at service intake to document condition. Svitolina described the layout and digital tools as examples of how premium automotive retail is changing.